Introduction to the Communications Program
Achieving carbon peaking and neutrality will require significant changes not only in China’s energy system, but also in economic structures and everyday consumption patterns. Public awareness and stakeholder engagement plays an important role in whether and how these changes are implemented.
The Strategic Communications Program works to build influential narratives around the low carbon transition, helping improve public understanding of transition pathways and their benefits. By engaging broader stakeholders across society, the program seeks to broaden participation for China’s zero-carbon transition.
