Strategic Communications

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published Mar 30, 2016 05:40 PM, last modified Sep 28, 2017 05:39 PM

The Strategic Communications Program is interested in efforts to:

  1. Employ communications as a tool to enhance the win probability of sustainable energy strategies supported by Energy Foundation China
  2. Initiate cross cutting campaigns on air quality, green growth and other themes, integrating digital communications and new media.
  3. Build the capacity of organizations that work in the area of climate and energy communications.
  4. Communicate China’s global leadership in climate and sustainable energy to a worldwide audience.


The Strategic Communications Program uses the tools of strategic communications to improve how sustainable energy and energy efficiency are narrated and perceived among key stakeholders in China. We help create a social surround that supports more ambitious energy policy and practices.

From the 2014 pledge to peak its carbon emissions and achieve 20 percent non-fossil fuels by 2030, to the 2015 Sino-US joint climate announcement, to the active contributions to reaching the global deal in Paris and measures such as new carbon markets and large investments in renewable energy, China has emerged as a climate leader and, increasingly, a source of innovative solutions to the climate change challenge. These international commitments and domestic policies are creating fertile ground for stronger sustainable energy narratives.

Environment and energy are becoming mainstream topics in the Chinese media and among the public. The deep concern in all walks of life in China about air pollution has led to a search for new paths toward a clean, decarbonized future and a more sophisticated discussion about the connection between energy and the environment. EFC uses strategic communications to help the public and policymakers better understand this link.

Projects that build the field of climate and energy communications are also the focus of the Strategic Communications Program.

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